AI Automation
Case Study: How We Scaled a West Sussex Business with AI
Marco Poynter
January 19, 2026
4 min read

Talk is cheap. Let's look at real results. One of our recent clients, a local contractor featured in our portfolio, was struggling to keep up with inquiries while managing teams on-site.
The Bottleneck
They were losing leads because it took them 24-48 hours to reply to website inquiries. By the time they called back, the prospect had already hired a competitor.
The AI Solution
We implemented a comprehensive AI Automation system:
- Instant Lead Response: An AI agent immediately replied to web forms via SMS, answering basic FAQs.
- Automated Quoting: For standard services, the AI gathered necessary details and provided a preliminary estimate.
- Self-Serve Booking: Qualified leads were automatically sent a link to book a site visit.
The Results
Within 60 days, their lead conversion rate increased by 140%. The owner reclaimed 15 hours a week previously spent playing phone tag. This is the power of working smarter, not harder.